Bold Step Intensive
Two sessions and a written Clarity and Positioning Brief. For career, doctoral, purpose and social impact journeys, and for founders at the very beginning.
ENQUIREBOLD MUSE ACADEMY · ABUJA AND LONDON
Take the
bold step.
Strategic guidance for founders, authors and professionals ready to turn potential into a brand, a product and a result that carries their name with distinction.
Led personally by Dr May Nkiru Ikeora-Amamgbo, PhD
Your Clarity Session fee is credited in full to any programme booked within 30 days.
PhD, University of HullInternational Law, and a UK licensed skincare formulator
Published authorPalgrave Macmillan, and editor of Raising Women Magazine across 45 issues
Twelve countriesOf beauty research, packaging and manufacturing experience, across four continents since 2014
20+ yearsOf advocacy and advisory work across some 50 countries
AS SEEN AND HEARD ON
EDITORIAL PLACEMENTS SECURED IN
For people standing at the edge of something bold.
Whether you are building a brand, writing a book, growing a business or choosing your next chapter, the Academy helps you make the right decisions in the right order.
01
Founders
You have an idea or a product in mind and want to build it properly from the very first decision.
02
Authors
You carry a book that needs a shape, a reader and a path to publication.
03
Business owners
Your business works, but it is not yet incredible. You want a brand and an offer that make money.
04
Professionals and PhD candidates
You are navigating a career move, a doctorate or the step that comes after it.
05
Purpose and impact leaders
You want to turn conviction into an initiative that is structured, fundable and credible.
OUR METHOD
The Bold Step Method
Every bold move is a strategic one. Four stages, always in order, each ending with a written result and a clear decision, so that every step you take is the right one.
- STAGE ONE
Discover
Who are you, and which bold step is truly yours?
You receive: a Clarity Statement and an honest view of your assets and constraints.
- STAGE TWO
Define
What do you stand for, and who is it for?
You receive: a Positioning Brief and a Brand Identity Framework.
- STAGE THREE
Design
What exactly are we building, and does the arithmetic work?
You receive: a product or offer blueprint, a financial outline and a roadmap.
- STAGE FOUR
Deliver
How do we reach the finish line and prove it works?
You receive: a 90 day launch plan and, where we carry you, the finished result.
PROGRAMMES
Where would you like to begin?
START HERE
Bold Step Clarity Session
One 60 minute conversation with Dr May to clarify your bold step and recommend the right path. For anyone who knows they want to move, but not yet where to start.
USD 250 · GBP 200
NGN 250,000 Credited in full to any programme booked within 30 days. BOOK YOUR SESSION
NGN 250,000 Credited in full to any programme booked within 30 days. BOOK YOUR SESSION
Beauty Founder Pathway
From idea to a product on the shelf: positioning, range, regulatory route, costing and launch, with research and development, packaging and manufacturing support across Asia, Europe, Africa and the US.
ENQUIREAuthor Pathway
From idea to published book: positioning, structure, a writing plan, then editing, design and publishing through Bold Muse Publishing.
ENQUIREBrand and Business Build
For established businesses ready to move from extraordinary to incredible: brand identity, product and offer, priced to make money.
ENQUIRESignature Programme
A tailored, start to finish engagement with Dr May beside you for six to twelve months. Priced individually after scoping.
APPLY
BEYOND ADVICE
We do not stop at the plan.
Most advisers hand you a document and leave. In beauty and publishing, the Academy can carry you to the finish line. In beauty, that means hands on experience of product research and development, packaging and manufacturing across twelve countries on four continents.
China
South Korea
Vietnam
India
United Kingdom
France
Serbia
United States
Morocco
Nigeria
Ghana
Benin
- Product research and development
- Packaging and manufacturing facilitation
- Regulatory pathway guidance
- Editing, design and publishing
- Launch planning and review
- Editorial placement in leading international titles
Finish line services are scoped and quoted separately.
SELECTED CLIENT TRANSFORMATIONS
Bold steps, already taken.
Every business has potential. Sometimes, what stands between that potential and progress is a fresh perspective, an uncomfortable truth or the right strategic intervention.
At Bold Muse Academy, we work with entrepreneurs, professionals and organisations to identify what matters, challenge assumptions and turn ideas into measurable progress.
Repositioning a Fashion Brand for Recognition and Growth
Zakody Fashion was already an established business when we came on board. Our role was not to reinvent its foundations, but to refine its identity and strengthen its competitive positioning.
Through a strategic review of its branding, market positioning and creative direction, we helped reshape how the business presented itself and communicated its value.
The repositioning contributed to a new phase of growth, with the brand progressing towards greater industry recognition, awards and increased revenue.
THE BOLD MOVEStrategic rebranding and creative repositioning.
THE RESULTStronger brand identity, increased market visibility, industry recognition and revenue growth.
Not Every Transformation Needs an Audience.
Some of our most consequential work happens behind closed doors.
We support individuals, entrepreneurs and organisations on sensitive business challenges, strategic decisions and professional development journeys that require discretion.
While confidentiality prevents us from publicly identifying certain clients or discussing their engagements, our commitment remains the same: rigorous analysis, candid advice and practical solutions.
Discretion is not an exception to our practice. It is part of our professionalism.
TESTIMONIALS
What Our Clients Say
“The clarity I needed to finish my PhD.”
Before receiving guidance, the PhD journey felt overwhelming. The process was broken down into manageable stages, helping me understand what to expect, plan ahead and anticipate challenges.
That clarity made an enormous difference. I was able to approach my research with greater structure and confidence, ultimately completing my PhD on time.
“I thought my business was the problem. It turned out I was.”
For years, I felt something was wrong with my business. Things simply weren’t adding up, and I couldn’t understand why.
One session with Dr May changed my perspective completely. She worked through the figures with me, challenged my assumptions and helped me see what I had been missing. The problem wasn’t necessarily the business. It was how I was managing it.
That realisation changed everything. We identified what needed correcting and began making those changes.
“It’s the candid diagnosis for me.”
If you’re not ready for the truth, don’t sign up.
You won’t necessarily hear what you want to hear. You’ll hear what you need to hear. And sometimes, that’s exactly what it takes to move forward.
YOUR ADVISER
Dr May Nkiru
Dr May Nkiru
Ikeora-Amamgbo
A British Nigerian scholar, founder and TEDx speaker based in Abuja and London, Dr May has spent more than twenty years at the meeting point of policy, enterprise and empowerment. She holds a PhD in International Law from the University of Hull, is the author of a Palgrave Macmillan book on modern slavery, and her policy work has engaged the United Nations, the African Union and the World Bank.
In 2014 she founded L'Avyanna Beauty Group, a melanin focused skincare group now trading across Nigeria, the United Kingdom, Canada and the United States. She leads the Raising Women Initiative and publishes Raising Women Magazine.
For years she has guided founders, authors, doctoral candidates and organisations through their boldest decisions. Bold Muse Academy makes that work deliberate: one method, applied with candour, to help each client find their light and build something that lasts.
- Founder and CEO, L'Avyanna Beauty Group
- Executive Director, Raising Women Initiative · Publisher, Raising Women Magazine
- Author, Bilateral Cooperation and Human Trafficking (Palgrave Macmillan, 2018)
- Commentator, ARISE News · Speaker, TEDx Guzape Women
How it works
- 1
Book your Clarity Session
A short intake form helps us arrive prepared.
- 2
Receive your recommendation
A written view of your bold step and the right path.
- 3
Begin your programme
In person in Abuja or London, or by video, stage by stage.
- 4
Reach your finish line
Leave with written results you keep, and a clear next step.
YOUR NEXT STEP
Sometimes, the Boldest Move Is Asking the Right Question.
Whether you’re building something new, repositioning an existing business or navigating a critical decision, the right perspective can change your trajectory.
Make Your Next Move Count.